How to Take Gorgeous Product Photos

The way you present your products online has a significant impact on sales. Amateur-looking product shots erode consumers’ trust and could send them fleeing. Fortunately, you don’t need to spend $10,000 on equipment or hire a professional to create beautiful product photography that will instill faith in your online store and get results. In this…

How to Write eCommerce Product Descriptions that Sell Like Hotcakes

The best eCommerce descriptions create an impression at once. They communicate value, get people excited, and make them switch from browsing mode to paying customers instantly. Although it’s not fair to give all the credit for conversions to product descriptions, but they do play a key role (after the images). Still, so many eCommerce site…